Setting money aside for the future is hard. But having a store of money to fall back on is an essential buffer that can help you avoid problem debt.
If you've made a resolution to put more aside, we have an app full of smart, fresh features that have been designed to help 📲
These features harness our recent Behavioural Science research, and use intelligent personalisation to help you score your goals quicker.
52 Week Challenge 📆
The 52 Week Challenge is based on the idea that tucking money away little-and-often can help you set more aside in the long-term 📈
The idea is simple. Just deposit £1 more than you did in the previous week… and repeat this for a year. Though it may sound easy, this challenge is not for the faint-hearted (hey, we did say it was meant to be a challenge!).
Starting with £1 in the first week, we’ll put away £2 in the second, and build up to £52 in the final week of the challenge. A total of £1,378 over the course of a year 🤯 It's a huge undertaking to set such a large amount of money aside, but breaking it into manageable chunks means you’re more likely to succeed 💪
Increasing deposits in small increments means the difference is less noticeable, so it can help you gradually adjust to the habit over time.
Rainy Days Rule ☔️
Our Rainy Days Rule is another example of Behavioural Science in action!
This rule was developed from the principle that automation is the most effective way to consistently put money away over a long period of time… even if that process is triggered by a random event (as it is in this case) 🎲
Once Rainy Days is activated, Plum automatically sets extra cash aside every day it rains where you live. You can customise the rule using settings like ‘A Bit Damp’ (which will put away £1), through to ‘Make it Rain’ (which takes £20).
The rule is based on a forecast for where you live, with the money take as a single lump sum, once per week, for the entire week previously 💸
London saw 109 rainy days last year, which would mean extra deposits of up to £2,180 on 'Make it rain' setting 🌧 Now where’s that brolley?
Introducing Plum Pockets 🙋
You asked for it... we delivered 🤝
Pockets are now live! Pro tip… your banking app might call them pots.
Pockets let you earn interest on your savings, customise your Plum account, and allocate goals so that you can work towards specific targets 🎯
This makes it easier to track your progress and can help you set more aside (compared to someone who doesn't set a goal) 🤓
If you need a little inspiration to get you started, Plum can even suggest some common goals based on your personal finance profile.
For example, if someone is permanently living in their overdraft, Plum can suggest setting up an overdraft Pocket so they can harness the power of auto-stashing to pay it off once and for all ⚡️
The benefits of Plum Pro 😎
These new features form part of our new, subscription only, ‘Plum Pro’ tier.
Plum Pro is a £2.99 per month premium tier, which also includes the existing £1 per month subscription to Plum Plus (our investments platform).
In addition to exclusive deposit rules and Interest Pockets (see sections above), we’ve added an app full of other benefits to our Plum Pro tier 💸
Along with increased personalisation, Plum Pro literally puts money back in your Pockets. Cashback offers exclusive rewards whenever you shop with one of our partner merchants through the Plum app 📲
If you'd like to learn more about Plum then you can check out our website.Download Plum