Plum was built with people’s long-term financial health in mind. And that’s what we wanted to highlight in our latest campaign.

By empowering you with the tools needed to look after your well-being right now, tomorrow and for the long run, you can enjoy the little life moments knowing there’s a constant focus on the future.

In other words: life flows when your money is motivated with Plum.

The money challenges facing the UK

In the UK, many of us are stuck in money inertia. That means we often put off financial planning and action, opting instead for the “safer” option: doing nothing at all.

The cause of financial inertia isn’t as simple as procrastination. The problem goes much deeper than that. Many of us don’t have the right tools at hand nor were we taught how to manage our money effectively. So, our finances feel intimidating and we choose to stay in our comfort zone.

It’s becoming a growing issue that needs tackling. The statistics speak for themselves:

  • 44% of adults said they would be in much better shape financially if they had been taught basic money management skills such as budgeting.
  • According to the same research, 68% said that a lack of money management skills had been a key factor in driving them into debt.
  • 24 million adults admit they lack confidence in managing their cash, while one in three (36%) say thinking about their financial situation makes them feel worried

Without the proper skill set or confidence, we risk letting our money go stagnant. Fighting this issue head-on requires empowerment. People need access to tools that can make their money do more for them now and in the future.

That’s where Plum comes in.

What does motivated money look like?

The opposite of stale money is motivated money; money that does more than just sit in a current account losing value.

At Plum, we’re committed to building an app that equips you with a complete money toolkit, helping you nurture your financial well-being today and for the long run. We're empowering users all over Europe to set money aside regularly, invest strategically and spend responsibly… and they’re not doing it alone.

Capital at risk if you choose to invest. Your money can go down as well as up.

Automation and AI support users throughout their money journey, making smart financial decisions with them so that their money works harder for them. With Plum’s cogs turning behind the scenes, you can build up healthy spending habits, gain confidence in managing your money and reduce the financial pressure we all feel from time to time.

By freeing your mind of this mental load, you’ll be able to live in the moment, knowing your future is taken care of. That’s what we wanted to showcase in our latest advert. Watch it here:

Improve your financial well-being with Plum

Plum is here to help you navigate through life and its many ups and downs. Through smart technology that’s easy to use, we want to improve your financial well-being now and in the future. So if you fancy turning financial inertia into money momentum, give Plum a go today.


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Please remember that your capital is at risk if you invest. You shouldn’t invest in or deal in any financial product unless you fully understand its specifics and nature as well as the inherent risks. When you automate your finances, you should be satisfied that your choices are suitable in light of your circumstances and position.

The information contained in this article is for general guidance only and is not intended to constitute investment advice or any other advice or recommendation. Always conduct your own risk assessment and due diligence or consult a financial expert.