You’ve got goals. Maybe it’s finally booking that dream holiday, buying a sofa that doesn’t wobble or saving a bit extra just for peace of mind. Whatever it is, we get it: reaching them isn’t always easy.

That’s where Plum AI steps in.

Think of it as your money sidekick. Not bossy, not lecture-y, just clever, practical and entirely focused on you. It looks at your real spending, learns your ambitions and gives personalised recommendations you can actually act on.

Here’s the cool part: Plum AI isn’t guessing. It uses Google Cloud tools like Gemini and Vertex AI, building on Plum’s proven savings automations; the same tech that’s already helping over 2 million people collectively set aside more than £6 billion. That means your suggestions aren’t generic, they’re for you, and they’ll adapt as your life changes.

So what can Plum AI actually do?

• Turn goals into real plans: Map out short- and long-term ambitions, track your progress, and see exactly what steps to take next.
• Give personalised guidance: Wondering which financial products make sense for you? Plum AI looks at your situation and suggests smarter ways to save and spend.
• Spot hidden opportunities: It analyses your transactions and shows where your money could be working harder, without you lifting a finger.

Victor Trokoudes, Plum’s founder, puts it like this:

“From day one, Plum has been quietly helping people save. Now Plum AI brings that intelligence to life, giving people personalised, automated support to actually achieve their financial dreams.”

And the best part? This is just the beginning. Plum AI will keep evolving to make planning, investing and managing your money feel simpler, smarter and maybe even a little fun.

Victor added:

“Plum AI very much supports the UK’s Government’s ambition to provide more advice and support to help people better understand the investment options available to them, so they can secure better returns on their savings. The FCA’s announcement about ‘targeted support’ has massive potential to give people the guidance and information they need to make more informed financial decisions that are best for their circumstances.”

So, your goals don’t have to stay daydreams. Open the Plum app and see how Plum AI can help you turn them into reality, one smart, practical step at a time.

Plum AI does not provide financial advice. The information it shares is for general guidance only and may not always be accurate. While we aim for helpful suggestions, AI can make mistakes, so you should always consider your own circumstances before making financial decisions.